The problem worth solving
Jordan Blake explains the customer problem that made the status quo impossible to ignore.
Building the first version
The first product stayed deliberately focused, helping the team learn from real workflows before expanding.
The moment it clicked
Early users showed which part of the product created lasting value and where the team should invest next.
Advice for other founders
Build around the problem users return to, not the feature that looks best in a demo.
Where it is headed
The next phase focuses on deeper workflow integration, reliability, and a clearer path from first use to repeat value.